biobio - the food show... business!

Is'nt it unbelieveble that Mozart never made it at home... not in Salzburg, neither in Wien!

At this time he was a star in Prague and in Moskow... but at home he was a 'Hofkomponist'... a piano teacher... a freelancer, earning up to €300 000 a year... as a performer...

'Gedankenflucht'!?
Back to bio... the question is not whether 'we are what we eat'... rather we eat what we are..!?'.
A recent peep ( more a penetrating stare!?) into the 'we serve only bio jungle' gastronomy brought the ugly truth to the surface... to most the 'bio-Schiene'(track) it is a lable, a mere marketing add-on... nothin more than show... unfortunately putting the real bio people in 'Schatten' (shadow). My apalogies.

yes, it is honorable to grow, prepare and serve organicly grown food... but is it enough to make the 'Rubel to roll'!? (makin a buck). Is't the whole thing a little retro...? I ask myself whether my grandparents grew, prepared anything else but organic fifty years ago...? Back to the future!

Ok... sure my grandparents were proud of their vegatable patch... but they never mentioned the organic heritage of meals to dinner guests... ever... whatever. (get my drift?)

the sales techniques... of the new bio world... are, to put it mildly, embarresing! what we, i think, should remember that the bio clan is subject to the very same rules that dictate the food market anywhere... oder!? I would not shy away from using the very same marketing ploys of Mac D and co. for a better cause though!

I recently worked (as a rent cook...) for a small upstart catering (very bio...) co. at a Xmas market... ( a 3day horror) somewhere in Germany. The experience was... let's say, frustrating... admittantly this exercise was a first attempt by the owner... an ex-marketing 'specialist' now 'Gastronom'...
Unfortunately the 3 day market did not show the expected profit... and it drew a clear line under a chapter I will not like to repeat... the learning curve more a conformation that this is not the way to go.
The location, the weather and yes, the food was perfect... no reason for a flop.

At the end of the day it stands and falls with the people factor... doesn't it? when the bio business employs the marketing strategies of the fastfood sector... it seems legitimate, it's business! But when the
bio sector drops to the level of and employs the methods of fastfood enterprises in the human resource department... it stops making sense for me. The Bio approach, has to be lived... it can be aquired... learned... but it becomes 'cheap' when 'preached'... when presented as an 'alternative' to say the classic hotdog. Markets in Germany have their standard 'usual suspects' on the 'Weihnachtsmarkt' menu... The running system... Bratwurst... a bbq sausage in a roll, Dampfnudeln... a dupling, Engelshaar...candyfloss
and Glühwein... warm red wine punch... you cannot beat more than a centuary of proven market food hits! or... do not try to fart against thunder...

Back to the people factor... if you pay peanuts, you get monkeys!